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SUCCESS STORY

VEG & MORE

Veg & More started from scratch and, in the past 5 years, they have created over 30 to 40 job opportunities. They directly trade from various farms to the consumable trade such as hotels and restaurants with daily fresh produce.

Playing a key role in supporting local farms, they have found their place in Cape Town’s market and built good relationships with consumers, customers, and their suppliers. Despite challenges like water shortages and power shortages in the city, the team tries to be consistent on quality and service.

Veg & More continues to maintain the quality of their fresh consumables and aims to expand the business by opening their services to the public.

Tell us a bit more about your business and what it offers?
We do direct trade from varies farms to the consumable trade such as hotels and restaurants with daily fresh produce .

What important role does your company play in Cape Town, and abroad?
The team tries to be consistent on quality and service when sometimes it’s challenging around Cape Town Due to water shortages and power shortages and the increased amount of traffic in and around Cape Town .

When considering Cape Town, what factors made you choose to start here? Why Cape Town and what prompted the decision?
Cape Town has such an amazing atmosphere and culture , seeing ‏opportunities around Cape Town and to support local farms .

What do you enjoy most about operating your business in Cape Town? What are the benefits of running a business/investing in Cape Town?
The friendliness of Capetonians , the cleanliness of city’s around Cape Town , scenic views . Cape Town still has a lot of potential and we would like to be part of the growing economy of Cape Town and contribute to brighter future.

What are the highlights/success stories you can share since starting your business in Cape Town?
Starting with the bare minimal, we have put everything we had into starting the business from scratch. The highlights is to see the great relationships we have build with our customers, consumers and suppliers this far.

What challenges, if any, have you experienced in setting up your business?
Finding our place in the market or industry and building a good reputation between our competitors .

Have you had any interactions, positive or negative, with the City of Cape Town is setting up or running your business?
Honestly no. We have no negative experience with the City of Cape Town. Whenever we needed help the City of Cape Town was always happy to help.

How has doing business in Cape Town, or with the City of Cape Town, be different from anywhere else? 
We have no other reference, as this is our first business.

What’s next? What is the future of your business?
Expanding the business by opening up our services to the public. And maintain the quality of our fresh consumables.

If your best friend was on the fence about opening a business/investing in Cape Town, what would you tell them?
It’s never easy starting a business anywhere. It is a lot of hard work and commitment. There will be sacrifices you will have to make in order to keep your business alive. And also remind yourself continuously what the motivation was to start the business in the first place. Always believe in what you’ve started and never give up.

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